My Role
User Research, UX/UI, Interaction, Prototyping
The Team
Julie Baker (PM)
Chris Traynor (Lead SWE)
Virginia Cheng (SWE)
Cameron Luo (SWE)
Jordan Michalski (PD)
Results
38% increase in New Upsell Revenue
27% Monthly Active User Growth
120K+ Videos Created
2.1K Monthly Unique Sessions
+63 Rolling NPS score
The Problem
Third party software woes
EverTrue's DXO program moves major donors up the fundraising pyramid using data and outreach. However, the program heavily relied on a third-party video platforms, which was confusing for users since EverTrue already owned their own video application, ThankView. This, coupled with the cost of maintaining said third party vendor, made finding a solution in-house a must.
Timeline
From initial research to release, the project took around 6 months.
Background
ThankView is a cloud-based platform that helps non-profits, universities, and other institutions enable outreach to donors through designing, recording, sending, and tracking personalized videos. The platform also enables users to design personalized landing pages with custom logos, colors and images to establish brand identity.